26Jun

How AI is Democratising Creative Production and Accelerating Marketing Success: 10 Must-Have Tools

Artificial Intelligence (AI) is transforming marketing by democratising creative production, speeding up campaign execution, and reducing the manual heavy lifting traditionally associated with content creation and data analysis. With AI, brands of all budget sizes can rapidly respond to changing consumer trends, generate compelling content, and harness powerful insights without massive budgets or teams.

Here’s how leading marketers use AI, from data analytics and Media Mix Modelling (MMM) to creative optimisation and advanced automation:

Mutinex: For brands with significant budgets ($100k+), Mutinex offers robust AI-driven Media Mix Modelling to optimise marketing spend and ROI. However, recognising the accessibility challenge, Awaken has developed its own AI-powered data analysis platform, providing similar insights at a fraction of the cost, making advanced analytics accessible to all marketers.
ChatGPT: Generate high-quality, engaging written content quickly and efficiently.
Jasper AI: Streamline copywriting with a powerful AI-driven content creation tool.
Midjourney: Create compelling visual assets rapidly with AI-powered graphic design.
HubSpot AI: Personalise customer interactions at scale and automate marketing workflows.
Drift: Deploy sophisticated AI-powered customer bots that engage visitors, qualify leads, and accelerate sales cycles.
DataRobot: A user-friendly AI data insights platform providing predictive analytics and actionable marketing intelligence, ideal for smaller teams and growing businesses.
Grammarly Business: Ensure polished, professional content consistently with AI-powered writing assistance.
Google Vertex AI: Enhance predictive analytics and improve decision-making with scalable AI models.
Hootsuite Insights: Gain deep insights into social media trends, sentiment analysis, and brand reputation management through AI.

By adopting these AI-driven tools, marketers can supercharge their strategies, stay ahead in the competitive landscape, and truly enter the AI renaissance.

Awaken Media have been a breath of fresh air, helping us reimagine our historic brand, engage and find new customers, drive sales and navigate our way through challenge and change. True partners in every sense.

Daniel Preiss

National Marketing Manager - Panasonic

The talented people at Awaken have been the perfect partners to deliver our vision. They understood the brief from the start and have done an amazing job of capturing the nature of the Hotel.

Catherine Mclaughlin

Pier One’S Director Of Marketing

Awaken constantly delivers on digital strategy and execution.

Tanya Mah

Marketing Manager Proximo

Awaken has been a phenomenal partner bringing new & strategic thinking as we modernise our customer experience.

Dimitri Andreatidis

Head Of Marketing & Customer At Hino Motors Australia (A Toyota Company)

Brilliant agency, very much client focused & results driven. A real extension to our team, would highly recommend.

Matt Tang

Group Esports Marketing Manager At Ubisoft

Awaken’s expertise has driven our brands as we move to the next level. The multifaceted media plan that the team built for us has assisted our liquor brands to stand out in an already crowded marketplace and we couldn’t be happier with the results that they have achieved.

Stefanie Collins

Marketing Manager Proximo

Superb agency, team & culture. Awaken helped us digitally transform our marketing, they come highly recommended.

Laura Valentine

Marketing Manager Savills

We have been so pleased to connect with Awaken, supporting us in amplifying our campaigns and maximising their returns into research. Their dedicated, forward thinking team provided valuable market insights, and new audiences to target. With a strong “can do” attitude and proven marketing expertise, they help us focus on our priority of funding research for childhood cancer.

Kate Tannous

Head Of National Engagements - The Kids Cancer Project