We are a full-service independent media agency based in Sydney and working globally.
We seamlessly blend strategy and creativity – and we have fun doing it. We’re nimble and responsive and constantly push for results that thrill our clients.
Every client and campaign is meaningful to us. We treat every client as if they are our biggest and achieve spectacular results.
We know that our success is built on the success and longevity of our clients, and our growth has been recognised by local and international awards.
Since 2022, City of Newcastle has undertaken a major rebrand to position Newcastle as a top-of-mind leisure holiday destination.
Panasonic is predominantly known as a home appliances brand. Awaken has worked with the team to help elevate Panasonic’s positioning in the Air Conditioning sector, both as the smarter choice and as a market leader.
Kraken hired Awaken to create a comprehensive media strategy and campaign to recruit 25+ premium dark spirits drinkers through increased aided awareness and consideration of the Kraken trademark.
We launched a new Sparkling Margarita RTD product for Proximo with a $500,000 national launch budget. Our goal was to drive awareness of the Sparkling Margarita as a convenient, refreshing serve, converting white spirits drinkers to tequila drinkers.
Coates contracted Awaken to shift their content, media and social media strategy away from humorous tradie content and towards their large-scale industrial and engineering solutions offerings.
