Booking Conversions
In 2024, our focus was to convert visitor interest into direct bookings for Newcastle’s small businesses. With local operators under economic pressure, a seamless booking experience was crucial – reflected in every touchpoint, from creative to conversion. Utilising data-driven insights and strategic partnerships, we made Newcastle easy to book for regional audiences, ensuring local businesses saw tangible economic benefits where they needed them most.
Our Collaborative Approach:
Innovative Media & Creative Strategy:
We crafted targeted messaging and strategic content partnerships to promote local operator deals through a multi-channel approach. By combining high-intent search, premium content collaborations, and hyper-targeted local campaigns, we seamlessly connected visitor interest with real bookings – ensuring Newcastle’s businesses gained direct economic benefits from every engagement.
Partnership Success:
Diverse Media Utilisation:
We combined real-time data with precision targeting to drive results. High quality content partnerships with TimeOut and Traveller delivered on unpacking the experience. Google Performance Max captured high-intent regional travellers searching for getaways, directing them to the ‘Hot Deals’ page, while Meta ads nurtured and converted these leads into bookings with tailored content.
Targeted Engagement:
Focused on reaching families and young couples within a 4-hour drive, using vivid imagery and compelling narratives to draw interest to Newcastle’s diverse experiences.
Delivered Impact:
We didn’t just build awareness:
We turned interest into action, driving bookings and economic support for Newcastle’s community. Trusted travel platforms delivered an increase in engagement by 525%, proving that authoritative content converts. Our data-driven creativity delivered results that went beyond metrics.
From interest to action:
Our campaign drove 1180% more leads than forecast, generating $1.8 million in potential bookings. Website traffic rose 8%, dwell time increased 133%, and bookings through Meta ads were 99% higher than average, delivering real economic impact for Newcastle’s small businesses.
