Tiny Tech Mighty Spec

Awaken launched a cheeky campaign to introduce Panasonic’s new tiny powerhouse camera, The LUMIX S5 to the Australian market in September 2020.
This latest addition to Panasonic’s iconic S series of cameras deserved to make a splash – and so we gave it a punchy (yet charming) campaign worthy of its star.
The campaign played with the idea of scale and power by using the tagline “Tiny tech. Mighty spec.” and it put a spotlight on the fact that this impressive new camera from Panasonic is a powerful piece of equipment in an impressively petite package.
The campaign burst to life quickly and went from concept to content to launch in a remarkably short period of time. from the initial tagline into first an ad, then an integrated creative platform, all within the space of just one month.
It may look small but it packs a whole lot of punch.