Client’s Challenge:

  • Own the Environmental Space
    Encourage consumers to make environmentally responsible choices
    by purchasing eneloop rechargeable batteries. Using simple and uplifting environmental messaging.
  • Rise Above Competitors
    Drive home the brand’s superiority, to highlight that unlike eneloop, single
    use brands are weighed down by environmental waste, & perform better.

Our Collaborative Approach:

  • Strategic Setting
    We scouted a clean, natural and untouched outdoor setting, free from litter and waste. Here any batteries spilling out onto the ground was immediately visible and impactful. The direct sunlight further embodied the ‘recharged by the sun’ key messaging.
  • Bring Messaging to Life
    Visually represent the environmental cost of single use batteries by showing runners weighed down by an accumulation of single use batteries, whilst the eneloop runner is unhindered, free of waste, and lasts the longest.

Partnership Success:

  • Exceeding KPIs
    This campaign, run in two separate bursts across four channels, delivered impressive results, with 6 of the 8 channels over delivering on their KPI goals.
  • Improved Video Completion Rate
    Achieved a 23% increase on video completion month-over-month, resulting in a 41% video completion rate at end of campaign, demonstrating that the creative resonated and engaged the audience.
  • Efficient Performance
    YouTube, achieved a cost-per-completed-view that was 90% more efficient, and Performance Max a cost-per-click-website that was 92% more efficient than our KPI goals.

Delivered Impact:

  • Excellent ROI
    Sales on Amazon, the campaign landing page, delivered
    645% ROI on campaign spend.*
    *sales include organic and paid