Our campaign for Panasonic’s new content-creating masterpiece, the G100, appealed directly to people looking to tell their own story their own way.
This vibrant and engaging campaign launched in September, set to the sound of Lady Bri with the tagline ‘Your story. Share it.’ The message was simple and unambiguous: Creating your own beautiful, high quality content with professional sound quality has never been easier, with the release of the G100.
The campaign sought to demonstrate that the LUMIX G100 is easy to use and offers vloggers the opportunity to experience a huge amount of on-the-go flexibility and creativity, while still delivering polished audio and visuals. The audience for this campaign were energetic go-getters, so we offered up creative that we knew would speak to them directly and inspire them to take action.
The campaign was a huge success and ran across programmatic TV, programmatic video and social media during September and October 2020.