We launched an Energizer campaign that brought to life the brand’s core values of Power, Performance and Endurance.
Energizer launched a data-led mobile campaign that uses purchase and location data to identify consumers’ retailer of choice and target them with retailer specific creative that would help drive them to store.
This was amplified by their first ever campaign across Tik Tok, Pinterest and Twitch, which involved segmenting audiences based on their battery usage behaviours and sending them behaviour-specific creative.
This was further supported by high impact display activity running across desktop and mobile that allowed Energizer to own environments and content characterised by power, performance and endurance.