Pier One: Media

Pier One is a luxury hotel, restaurant and lifestyle brand with a diverse set of offerings.

In addition to producing video ads that show in breathtaking detail why Pier One is a standout travel destination, we created an always on media strategy across Facebook/Instagram and Google Search that advertises their hotel, food and beverage and events/experiences.

Aside from the always on media strategy, we rotate in new ads based on season and new offerings. We run all ads in a funnel format in order to best optimize the user journey and increase conversions.

After a successful FY in 2021 of using 3 campaign layers in Facebook/Instagram to bring customers through the booking journey: awareness/video views, consideration/traffic, and conversion, we wanted to further optimize to improve traffic and conversion, now that awareness has been established.

We rebuilt Facebook campaigns in Q2 2022 to focus on the bottom two layers of the funnel: traffic and conversion, and have seen 112% more traffic, 70% more conversions and a 40% lower CPA.

After an annual review, we rebuilt Google campaigns to have specific conversion goals, responsive ad creatives and included smart campaigns. This brought a 230% increase in conversions.

Video Views up 75% | CPV $ down 40% | Engagements up 61% | Conversions up 36% | CPA $ down 23%

Awaken Media have been a breath of fresh air, helping us reimagine our historic brand, engage and find new customers, drive sales and navigate our way through challenge and change. True partners in every sense.

Daniel Preiss

National Marketing Manager - Panasonic

The talented people at Awaken have been the perfect partners to deliver our vision. They understood the brief from the start and have done an amazing job of capturing the nature of the Hotel.

Catherine Mclaughlin

Pier One’S Director Of Marketing

Awaken constantly delivers on digital strategy and execution.

Tanya Mah

Marketing Manager Proximo

Awaken has been a phenomenal partner bringing new & strategic thinking as we modernise our customer experience.

Dimitri Andreatidis

Head Of Marketing & Customer At Hino Motors Australia (A Toyota Company)

Brilliant agency, very much client focused & results driven. A real extension to our team, would highly recommend.

Matt Tang

Group Esports Marketing Manager At Ubisoft

Awaken’s expertise has driven our brands as we move to the next level. The multifaceted media plan that the team built for us has assisted our liquor brands to stand out in an already crowded marketplace and we couldn’t be happier with the results that they have achieved.

Stefanie Collins

Marketing Manager Proximo

Superb agency, team & culture. Awaken helped us digitally transform our marketing, they come highly recommended.

Laura Valentine

Marketing Manager Savills

We have been so pleased to connect with Awaken, supporting us in amplifying our campaigns and maximising their returns into research. Their dedicated, forward thinking team provided valuable market insights, and new audiences to target. With a strong “can do” attitude and proven marketing expertise, they help us focus on our priority of funding research for childhood cancer.

Kate Tannous

Head Of National Engagements - The Kids Cancer Project