In this month’s blog, Awaken’s Founder & CEO, Chris Parker, shares his expert insights of how AI can be integrated into advertising processes, not only to streamline workflows, but also to enhance creativity and data analysis, ensuring brands and agencies remain competitive and innovative.

In this month’s blog, Awaken’s Creative Lead, Amelia Morgan, shares her expert insights into how she keeps production shoot days organised and on-agenda.

Last Friday Awaken attended the prestigious B&T Awards, where 2023’s top performing agencies were celebrated.

The rise of social commerce is undeniable and it’s clear that younger generations are driving this transformative shift. The trajectory suggests that this trend will only continue to evolve. To seize the opportunities available, it’s crucial for brands to stay ahead of the curve and embrace the social shopping capabilities available cross-platform.

Panasonic hired Awaken to create a media campaign to drive awareness of their Eneloop batteries. This campaign met nearly all of our KPI goals, overdelivering on six of the eight channels.

In a 5 month campaign run in 2022 - 2023 Awaken were able to assist Panasonic in increasing their market share in the air conditioning category. 

Contest marketing is not a new concept and has long existed in offline forms. But the rapid growth of digital and social channels has vastly increased the reach and potential of this form of marketing, and this means LOTS more opportunity for your business.

Kraken hired Awaken to create a comprehensive media strategy and campaign to recruit 25+ premium dark spirits drinkers through increased aided awareness and consideration of the Kraken trademark.

Shopping online has long been an easy way for customers to indulge in a bit of retail therapy, with clicking to purchase reaching peak popularity during the pandemic. But in recent times, one style of online shopping has proven to be particularly popular with savvy shoppers – and that’s social shopping.

For our work on this campaign we were named an Honoree for The Webby Awards in the category of Best Growth Strategy, the only Australian agency to be recognised in the best growth category.

Are brand ambassadors something you’ve chosen to ignore or even dismissed as unnecessary? If so, you could be doing your business a major disservice. Far from a frivolous marketing ploy, quality ambassadors can help give your brand a much-needed stamp of authenticity that might be the silver bullet in a crowded marketplace. 

Maybe you’ve heard of geofencing but you’re not sure what it is and how to wield its power? Don’t worry, you’re not alone.

Sponsorships can be a great way to position your brand, drive revenue and reach new audiences – but signing the deal is just the first step.

1800 Tequila hired Awaken to create a media campaign across YouTube, Snapchat, and Pinterest, using content pieces generated by social influencers in partnership with Analog Folk, to build 1800 Tequila as a premium lifestyle brand and the go-to tequila for Cool Hunters.

Talking about KPIs has long been popular in the corporate world – but what do they actually mean for your business and how can you make them work for you?

Having lots of followers on social media might look and feel good for your brand, but you might have noticed that big follower numbers don’t necessarily convert to sales. No matter how many likes or comments you’re getting, if it’s not turning into actual purchases then you need to rethink your strategy.

The TVC begins with that special moment in her youth in the 70s when she opened her first vinyl, then carried through to her DJing on a Technics deck at a house party in the 80s and later using a Discman with Technics earbuds in the 90s.

Every business needs a strong marketing strategy. But before you plunge into creating one, you should think carefully about your target market.

It’s hard to look at social media these days and not notice the prevalence of short, punchy videos endlessly rolling through your feed.

Our goal was to drive awareness of the Sparkling Margarita as a convenient, refreshing serve, converting white spirits drinkers to tequila drinkers through refreshment and flavour cues.