Coates: Social Media, Content, Media
Coates contracted Awaken to shift their content, media and social media strategy away from humorous tradie content and towards their large-scale industrial and engineering solutions offerings.
Content funnels for these pillars were built to nurture and create quality leads, and paid media was used to support getting these rich content pieces in front of the right audiences. This resulted in a 1717% increase in conversions across Facebook/Instagram, Linkedin and Youtube for the year and a 91% lowered CPA.
WHITE PAPER CAMPAIGN: During this particular campaign, we spent 34% less than the typical Always On media month, yet increased traffic by 98%, lowered CPC by 67%, increased conversions by 374% and lowered CPA by 86%. This was due to a targeted campaign around one content pillar, funneling users through awareness and then conversion content, while gathering valuable and targeted leads for their industrial solutions sales team.
