Approach Overview:

1. Audience Segmentation

Through precise audience segmentation using social platforms and digital channels, we will target key visitor groups—adventure seekers, honeymooners, families, and eco-conscious travellers. We will reach individuals actively searching for tropical getaways, and inspire people in need of a holiday, highlighting Vanuatu’s unique offerings.

2. Compelling Content Creation

Our focus will be on a blend of high-production-value and Lo-Fi, engaging content, including short-form videos, Instagram Reels, and TikTok content. These assets will capture Vanuatu’s stunning scenery, local experiences, and adventurous activities, appealing to travellers seeking immersive and meaningful holiday experiences. We’ll also tap into relatable moments that resonate with people planning their holidays, starting their trip, and counting down until the holiday magic begins. By leveraging trends and popular formats, we’ll create content that feels both aspirational and attainable.

3. Exclusive Offers & Retargeting

To drive immediate bookings, we will highlight exclusive offers through Vanuatu’s social channels and travel website. A dedicated Hot Deals page will feature discounted stays, tours, and experiences to appeal to price-sensitive travellers. Retargeting ads will follow up with users who have shown interest but not yet completed their bookings, ensuring we support operators and increase visitation.

4. Influencer Partnerships

We will collaborate with travel and lifestyle influencers who resonate with our target audiences, creating authentic content that showcases their experiences in Vanuatu. This content will be amplified through paid promotions, ensuring it reaches both the influencers’ organic followers and broader audiences.

Maximising Impact on a Tight Budget:

With our experience in executing high-impact tourism campaigns, we will combine organic social media strategies with targeted paid media to make the budget stretch as far as possible. The focus will be on driving engagement and action through visually striking content, strategic retargeting, and compelling offers.